Overview:
Develop and manage social media content for a yoga and wellness studio, translating the brand’s identity into engaging digital content that promotes classes, products, and community connection.

My role:
Content strategist + creator, responsible for concept development, filming, editing, and caption writing, ensuring content aligns with brand voice and marketing goals.

Deliverables:
Short-form video (Reels), Stories, and feed posts focused on class promotion, instructor highlights, wellness education, and brand storytelling.

Platform:
Instagram (Reels, Stories, Feed).

https://www.instagram.com/sadh...

📊Top Performing Content

📹 Reel Example 
• 2,116 views
• 1,299 accounts reached
• 81 interactions
• 5h+ watch time

📹 Post Example
• 1,804 views
• 51 interactions
• Strong engagement through shares and saves

• 239,015 total views

• 21,181 accounts reached (+42.9%)
• 44.6% non-followers reached

Overview: Sponsor-promotional content created during my participation in Miss Universe Puerto Rico, showcasing branded experiences, products, and activations.
My role: On-camera talent + content creation (capturing, scripting/voiceover when needed, editing).
Deliverables: Reels + Stories across multiple sponsor moments.
Platform: Instagram Reels / Stories.
Featured sponsors (selected): Goya • L'oreal • True Citrus • B. Fernandes (meal prep) • Genesis • Apple & Eve • Museo de Arte de Puerto Rico • Ego Shoes • Heel Camps

Overview: Short-form content promoting Emsculpt sessions, focused on consistency and visible progress across multiple visits.
My role: On-camera talent + content creation (filming, editing, captions).
Deliverables: Reels + Stories (series format).
Platform: Instagram Reels

Overview: Promotional content highlighting wellness services (facials, sauna, and IV treatments) through experience-based storytelling.
My role: On-camera talent + content creation.
Deliverables: Reels + Stories + photo content (as applicable).
Platform: Instagram Reels